Celebrating Nowruz: The Persian New Year Tradition

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Nowruz, which translates to "New Day" in Persian, marks the beginning of the Persian calendar year and typically falls on the vernal equinox, usually around March 20th or 21st.


Rooted in ancient traditions and symbolizing the triumph of light over darkness, Nowruz holds profound significance for millions of people of Persian descent and those who embrace its rich cultural heritage.


Its origins can be traced back over 3,000 years to the ancient Zoroastrian tradition, where it was observed as a celebration of the rebirth of nature and the triumph of good over evil.



It's a time for joy, reflection, and unity, as people look forward to the year ahead with hope and optimism.


Nowruz is not only celebrated in Iran but also in various countries where Persian communities reside, including Afghanistan, Azerbaijan, Tajikistan, Uzbekistan, and parts of India and Pakistan.


At Shendian Electrical Co.,Ltd. , we recognize and celebrate the diversity of cultures around the world, including the rich traditions of Nowruz.


As we welcome the arrival of spring and the promise of new beginnings, let us join together in embracing the spirit of renewal, unity, and hope that Nowruz brings to us all.


Wishing you a joyous Nowruz filled with prosperity, happiness, and blessings for the year ahead.


Eid-eh Shoma Mobarak!

(Happy New Year!)



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